Gift with Purchase Programs are a viable way to significantly increase your sales. The reason they work is because the merchant is able to purchase products that are much lower then the market price so their customers are receiving a much higher value than the merchant's cost.
Merchandise vs. Cash
1. In 1994, Goodyear Tire & Rubber Company sponsored an incentive campaign to improve sales of tires.
Two groups were formed; one was offered monetary rewards, and the other an equivalently priced selection
of merchandise and travel-related rewards. The group receiving lifestyle and travel rewards outperformed
the monetary awards group by nearly 50%.
2. In a May 1998 Promo Magazine Special Report, it was noted that LifeUSA attracted new agents and sent
sales soaring by abandoning its annual cash incentive program for a more inclusive campaign ...
By the program's conclusion, policy enrollments exceeded LifeUSA's initial goals by 700%. The 10,000 certificates issued were more
than twice what the company had planned for.
Beauty Products | Beauty Tutorials | Online Store | Contact Us